It seems that these are really the only trends I can find for different countries. Furthermore, unlike the US, the fast food industies in different nations just go along with the trends with those in the US based on my observations. I really tried to find as much as I can on different countries before I posted the answer. I am really sorry about this.
Before I proceed further, I would like to know by what you mean by the question "definitions of Fast food by different authors". Do you mean links like these?
://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&oi=defmore&q=define:fast+food
http://www.hyperdictionary.com/dictionary/fast+food
http://www.wordiq.com/definition/Fast_food.html
http://health.allrefer.com/health/fast-foods-info.html
http://health.yahoo.com/health/encyclopedia/002462/0.html
Are these the types of resources are you looking for when you want to find a definition of "fast food"?
I hope this was of great help. Thanks!
Easterangel
Since it will be hard to find out if we can truly find "everything" about fast food in available resources, would it be ok to post here as much as we can find?
Second can you describe to us what particular information must be present in this report.
What information will be nice to have only if available?
Thanks!
10. Australia
"McDONALD'S is struggling to maintain its place at the top of the fast-food chain, despite a dramatic turnaround in its financial fortunes over the past 12 months."
"Pressures on the once-mighty golden arches keep coming - from fellow US franchise Subway to local newcomers such as emerging burger baron Antonio Cerquera, whose Portuguese-style Oporto chicken outlets are multiplying up and down Australia's east coast."
"Maccas in fast-food battle"
http://216.239.57.104/search?q=cache:RFvPVgpcgHgJ:finance.news.com.au/common/story_page/0,4057,9178840%25255E462,00.html+%22fast+food%22+Australia&hl=en
11. New Zealand
"Pummelled by perceptions that they contribute to "globesity", New Zealand fast-food chains are trying to woo the weight-conscious by developing lower-fat items."
"But Ms Cook said: 'The salad presentations at Burger King, McDonald's and Wendy's were boring, like a typical Kiwi salad of 20 or 30 years ago with few tasty ingredients. They were also presented in a very stylised way, which is out of vogue.'"
"Healthy fast food lacks a crucial ingredient"
http://www.nzherald.co.nz/storydisplay.cfm?storyID=3559770&thesection=news&thesubsection=general&thesecondsubsection=&reportid=16
Thanks!
how it evolved.
everything about fast food. whatever u find in minimal resources of yours,
a quality work is desired
Thanks again!
Thanks again!
:)
I will try to present the answer according to different segments that will be of interest to you about fast foods. One is the history of fast food, the overview of its industry, the current and latest trends, the fast food industry in different countries and finally some interesting statistics.
Whenever possible I will try to provide small snippets from the articles I will cite but I highly recommend that you read them in their entirety to get a better grasp of the concepts.
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A. History:
Our point of reference for the history of fast food will go beyond that of the US but we will always go back to the American setting since it is where the fast food industry really grew and became a part of our lifestyle.
Our first link provides a timeline of the most important developments of the different and separated elements of the fast-food industry.
1. Timeline:
Beef:
Origin - Turkey or Macedonia
Date - 6000 B.C.E.
Bread (raised):
Origin - Egypt
Date - 3000 B.C.E.
Hamburger:
Origin - Germany
Date - 18th Century
Cola:
Origin - U.S.
Date - Late 19th century
?The Historical Cheeseburger and Cola?
http://www.globaled.org/curriculum/ffood1.html
2. We can also discuss the possible theories on how such food products were able to make their way to the US.
?Very few of the products that we eat originated or were domesticated in the United States. So how did these foods arrive here? Many food products originated in the Middle East and Asia. For instance, pepper and many spices are grown only in India and Southeast Asia. Many spices continue to be imported into the United States.?
?In turn, many Asian foods could be grown in the Mediterranean or Western European climates. Many Asian foods were introduced into Europe in prehistoric times. Food products consumed in antiquity by Egyptians, Greeks and Romans including bread (wheat), cheese, lettuce, pickle (cucumber), beef, vinegar, chicken eggs, olive oil, and mustard. As Europeans colonized the New World during the 16th century, these products were imported into what is today the United States.?
?Another way in which Asian foods arrived in the United States was through the Caribbean. For instance, sugarcane originated in Southeast Asia, and was introduced into India 2,500 years ago. From India sugar was introduced to Persia (today Iran) by 600 CE. Moslem Arabs introduced sugar into the Mediterranean region and to southern Italy and Spain. Europeans introduced sugarcane to the Atlantic Islands, and European explorers, beginning with Columbus, introduced sugar into the Caribbean.?
?Patterns of Food Introductions into the United States?
http://www.globaled.org/curriculum/ffood2.html
3. A history of the development of the different ingredients to make a hamburger, hotdog or any other sandwich is discussed here.
?The cheeseburger is more than just the sum of is parts. Many components have been combined to make other foods. For instance, raised bread appears to have been first made in ancient Egypt. Raised bread requires high concentrations of yeast added to flour dough. The technique was perfected in the ancient Mediterranean and passed subsequently to northern Europeans.?
?Ketchup, originally a Chinese word (ke-tsiap) meaning a fermented fish or soy sauce, was extensively used in Southeast Asia. The British encountered the sauce in Indonesia and tried to duplicate it upon returning home. Early 18th century ketchups were composed of anchovies, walnuts and mushrooms.?
?Mayonnaise is a combination of olive oil and egg which probably originated in Roman times. The word mayonnaise is derived probably from the French language in the mid-18th century. The French redeveloped the condiment and introduced it in the United Kingdom and subsequently into the United States.?
?Ground beef has been consumed since prehistorical times in Europe. The word "hamburger" was first used in Hamburg, Germany in the 18th century, to refer to a particular type of sausage. The combination of hamburger with bread was a British creation.?
?Origins of Manufactured Products?
http://www.globaled.org/curriculum/ffood3.html
4. The start of the American fast food phenomena is the topic of the next links. Aside from the food, another element of fast food, the softdrink or cola beverages will also be noted here as well.
a. The Hamburger:
?The origin of the hamburger is clouded in history and controversy. In Medieval times the Tartars, a band or warriors from the plains of Central Asia would place pieces of beef under their saddles while they rode. This would tenderize the meat that would then be eaten raw. This is the legend of the origin of the modern dish, Beef Tartare?
?In the nineteenth century, German immigrants brought a dish called Hamburg Style Beef to the United States, which had traveled to the seaport city of Hamburg, Germany from Russia.?
?In 1934 the Wimpy Burger appeared. Named for Popeye's hamburger eating character, this burger went for the upscale market at 10 cents a burger. In keeping with the founder's wishes, all 1,500 restaurants were closed down when he died in 1978.?
?By the late 1930's, Bob Wain of Bob's Big Boy, introduced the first double patty burger. Variety in Hamburgers was beginning and like White Castle the Big Boy found a lot of imitators. But it wasn't until 1948 when the first McDonald's opened that the modern fast food Hamburger was set to revolutionize the way we eat.?
?The History of Hamburgers?
http://bbq.about.com/library/weekly/aa070597.htm
?Richard and Maurice McDonald chalked out a design for a new type of hamburger restaurant on a tennis court in 1948. Their goal was to make the operation as efficient as possible. Compared with previous fast-food chains they planned to reduce their expenses, thereby permitting them to sell hamburgers at a lower price.?
?The McDonalds' success encouraged others to imitate them. Based on his observation of their burger stand, Keith Cramer began a fast-food hamburger restaurant in Florida which eventually became the Burger King chain. In 1954 Ray Kroc, a salesman who sold Multimixers, visited the McDonald's operation. He was so impressed that he arranged with the McDonalds to sell franchises.?
?Mcfast-food Conquers America?
http://www.globaled.org/curriculum/ffood4.html
?In 1954, a fifty-two-year-old milk-shake machine salesman saw a hamburger stand in San Bernardino, California, and envisioned a massive new industry: fast food. In what should have been his golden years, Raymond Kroc, the founder and builder of McDonald's Corporation, proved himself an industrial pioneer no less capable than Henry Ford.?
?Kroc felt sure the McDonald brothers' operation could succeed wildly if it expanded. So the next day, he offered them a proposition. "Why don't you open a series of units like this?" he asked. The brothers demurred. They had already sold franchises in Phoenix and Sacramento for very little money, and had reaped no great benefits. At root, they were indifferent businessmen, satisfied with the $100,000 they earned annually and unwilling to invest the energy to build a chain. But Kroc was a veteran salesman with more that thirty years of experience. Using every ounce of persuasion he could muster, he finally convinced the brothers to cut a deal: Kroc would sell McDonald's franchises for the low price of $950.?
?With the deal in hand, Kroc set about fulfilling his vision of McDonald's restaurants blooming from coast to coast. He started by building the chain's first link -- an experimental model in Des Plaines, Illinois, outside Chicago, that featured the same low prices, limited menu, and rapid service as the San Bernardino stand. Opening on April 15, 1955, the store rang up a respectable $366.12 in sales, and quickly became profitable.?
?Instead of simply supplying franchisees with milk-shake formula and ice cream, Kroc wanted to sell his new partners an operating system. In other words, he branded a service. And this was the revolutionary means McDonald's would use to create a chain in which a store in Delaware and a store in Nevada could serve burgers of the exact same size and quality, each containing the same number of pickle slices and topped with the same-size dollops of mustard and ketchup, each arrayed on similar tray alongside potatoes deep-fried for the exact same length of time.?
?Ray Kroc, McDonald's, And The Fast-Food Industry?
http://www.wiley.com/legacy/products/subject/business/forbes/kroc.html
b. French Fries:
?America's craving for french fries may be traced back to the thousands of hungry soldiers stationed in Northern France and Belgium during World War I, when American servicemen first tasted the irresistible, thinly-sliced regional potato specialty. They dubbed the hot and crispy fried snack "French Fries," after the french-speaking people who sold them.?
?However, America's introduction to french fries actually dates to the early 19th century. In 1802, President Thomas Jefferson, who authored the Declaration of Independence and brought many notable innovations to America, served french fries at a White House dinner. And although Jefferson's predecessor, John Adams, thought Jefferson was "putting on airs by serving such novelties," french fries soon became the most popular form of potato preparation in America.?
?FRENCH FRIES: FACTS AND HISTORY?
http://radio.boisestate.edu/information/otherprojects/potato/fries.html
c. Hotdogs:
?Although the history of sausage goes back a long way, hot dogs are as American as apple pie. There's no sure etiology of the term hot dog, but two theories are the most prominent.?
?The popularity of the term hot dog is generally attributed to sports cartoonist T. A. ?Tad? Dorgan, who caricatured German figures as dachshund dogs just after the turn of the 19th century.?
?German Americans brought us weinerwurst, German for Vienna sausage, which eventually shortened to wiener. Other German immigrants referred to smoked sausages as bundewurst, German for dog sausage. By the late 1920's, weinie roasts became the rage, with guests bringing their own hot dogs to roast over an open fire.?
?Where did the terms come from??
http://homecooking.about.com/library/weekly/aa041398.htm
d. Colas
?Long before fast-food chains dotted our landscape, the cola industry was running full speed ahead. While apparatuses for making soda (Carbon dioxide, CO2) water were invented in the early 19th century, they became particularly important after the Civil War. In 1876 soda vendors popularized soft drinks at the Centennial Exposition held in Philadelphia. Alcoholic beverages had been banned at the exposition, and the summer proved to be extremely hot. Many fair goers liked what they drank and demanded soda drinks when they returned home.?
?Soft Drinks Conquer America?
http://www.globaled.org/curriculum/ffood5.html
5. The start of the fast food culture:
?While fast-food stands began to pop up during the 1920s, the 1950s first witnessed their rapid proliferation. Several factors that contributed to this explosive growth: 1) America' s love affair with the automobile; 2) the construction of a major new highway system; 3) the development of suburban communities; and 4) the "baby boom" subsequent to World War II.?
?Fast-food chains initially catered to automobile owners in suburbia. The notion of "fast" food reflected our American culture in which speed and efficiency are highly prized.?
?McCola Culture?
http://www.globaled.org/curriculum/ffood7.html
----------------------------------
B. Fast Food Industry Overview:
?Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. Fast food is a multi-billion dollar industry which is continuing to grow at a rapid pace in the early 21st century in many countries as fewer people cook at home.?
?Fast food is often highly processed and prepared in an industrial fashion, i.e., with standard ingredients and methodical cooking and production methods. It is served usually in cartons or bags in a rapid manner in order to minimize costs. Fast food outlets often provide take-away or take-out food in addition to a sit-down service. Drive-throughs allow food to be ordered and delivered without leaving the car to further speed service.?
?Fast food?
http://en.wikipedia.org/wiki/Fast_food
?The McDonald's Corporation has become a powerful symbol of America's service economy, which is now responsible for 90 percent of the country's new jobs. In 1968, McDonald's operated about one thousand restaurants. Today it has about twenty-eight thousand restaurants worldwide and opens almost two thousand new ones each year. An estimated one out of every eight workers in the United States has at some point been employed by McDonald's. The company annually hires about one million people, more than any other American organization, public or private. McDonald's is the nation's largest purchaser of beef, pork, and potatoes -- and the second largest purchaser of chicken. The McDonald's Corporation is the largest owner of retail property in the world. Indeed, the company earns the majority of its profits not from selling food but from collecting rent.?
?The fast food chains' vast purchasing power and their demand for a uniform product have encouraged fundamental changes in how cattle are raised, slaughtered, and processed into ground beef.?
?Fast food has joined Hollywood movies, blue jeans, and pop music as one of America's most prominent cultural exports. Unlike other commodities, however, fast food isn't viewed, read, played, or worn. It enters the body and becomes part of the consumer. No other industry offers, both literally and figuratively, so much insight into the nature of mass consumption.?
?Fast Food Nation? - Book Review
http://www.ecobooks.com/books/fastfood.htm
-------------------------------------
C. US TRENDS:
Our next segment will be about trends. Articles from 2004 and 2003 will usually be featured here but some from 2002 are also included since the trends mentioned there are still applicable for today.
1. Market Figures
2003 Report
?The chain (Burger King), with 18% of the fast-food burger market (versus McDonald's 43%), had operating income of only $230 million on $11.3 billion in revenue in the year in which the deal was negotiated. The all-cash deal was originally pegged at $2.2 billion but got negotiated down to just $1.5 billion.?
?Burger King's Flame-Broiled Future?
http://www.forbes.com/2003/04/15/cz_pb_0415burger.html
2. Health Concerns
a. Obesity
?A recent assessment of obesity in the US found that more than a half of all adult Americans were overweight.?
?Health groups say one of the biggest culprits for this growing epidemic is junk food, and that the best time to break the cycle between obesity and bad eating habits is when people are young.?
?Fast food companies - such as McDonald's and Burger King - are currently participating in a campaign urging young Americans to eat a healthier diet.?
?Fat Americans sue fast food firms?
http://news.bbc.co.uk/2/hi/americas/2151754.stm
?The researchers combined knowledge gained from meticulous studies on volunteers in the UK and Africa with information on the composition of foods obtained from fast food company websites.?
?Studies with volunteers have shown that energy density (the amount of calories different foods contain weight for weight) is a critical factor in regulating food intake. Foods with a high energy density can cause people to accidentally eat more calories than they need.?
?A typical fast food meal has a very high energy density. It is more than one and a half times higher than an average traditional British meal and two and a half times higher than a traditional African meal.?
?Fast food encourages over-eating and weight gain?
http://www.mrc.ac.uk/index/public-interest/public-news-4/public-news_archive/public-news-archive_oct_03/public-fast_food.htm
b. Low-carb food
?The battle between the two biggest burger chains is definitely a tit-for-tat rivalry. Often, when McDonald's does something, whether a new burger or marketing campaign, Burger King answers with a new sandwich or new ad.?
?Now, the latest battle in the burger wars isn't over burgers -- it's over low-carb food.?
?In fact, many credit Subway with changing fast food by making low-fat foods more popular. That helps explain why McDonald's is now pushing premium salads, while Burger King offers low-fat baguettes.?
?McDonald's, Burger King in a low-carb grill-off?
http://www.msnbc.msn.com/id/3957636/
?In the wake of the weight-obsessed American public?s enthusiasm for all things Atkins, new ?low? or ?reduced? carb offerings are flying off the shelves (with their high carb counterparts seeing a decline in sales).?
?Low-carb fast food: The latest trends?
http://www.msnbc.msn.com/id/4388285/
?McDonald's plans to introduce a new, all white-meat Chicken McNugget with less fat and fewer calories, the latest move by the fast-food giant to offer healthier fare.?
?In the next six weeks, McDonald's will begin offering the smaller McNuggets in all of its 13,600 U.S restaurants, the Chicago Tribune reported in Sunday's edition.?
?McDonald's to offer white-meat nuggets?
http://www.islandpacket.com/24hour/business/story/1019856p-7157964c.html
c. Use of Warning Labels
?Fast food's biggest players on Thursday will receive a jolting demand from the law professor who helped bring Big Tobacco to its knees: Display warning notices about the alleged addictive nature of fatty foods.?
?What he is demanding is the posting of signs in all restaurants warning customers that studies on animals have shown that eating fatty foods causes addiction-like reactions.?
?Fast-food restaurants told to warn of addiction?
http://www.usatoday.com/money/industries/food/2003-06-17-warning_x.htm
3. Marketing to Children
?Big foodmakers like McDonald's and Kraft Foods are finding every imaginable way to put their names in front of children. And they are spending more than ever - $15 billion last year, compared with $12.5 billion in 1998, according to research conducted at Texas A&M University.?
?Product tie-ins are everywhere. There are SpongeBob SquarePants Popsicles, Oreo Cookie preschool counting books and Keebler's Scooby Doo Cookies. There is even a Play-Doh Lunchables play set.?
?Fast Food Industry Zeroes In On Children?
http://www.rense.com/general39/fast.htm
?Businesses spend an estimated $13 billion a year marketing food and drinks to U.S. children and their parents, according to "Food Politics, "a newly released book written by Marion Nestle, chair of the Department of Nutrition and Food Studies at New York University. That's an increase of $5 billion in the last decade. Often, the stuff they're selling is not the perfect nourishment for growing minds and bodies. Many experts say unhealthy diets are partly to blame for a growing weight problem among U.S. kids.?
?MARKETING TO YOUNGER TASTES?
http://www.freep.com/news/childrenfirst/mark8_20020408.htm
4. Low Level Customer Commitments
?The quick-serve restaurant (QSR) marketplace is plagued by a lack of customer commitment1. Despite consistent investment in innovation and marketing from QSR companies, consumers show very thin commitment to the quick-service restaurants where they eat.?
?TNS Intersearch recently measured the degree to which QSR consumers are committed to the restaurant chains they regularly visit. Compared to the commitment level in a broad range of other categories, commitment to QSR brands is near the bottom of the list. Regardless of how often they eat at QSR?s, consumers are more committed to their brands of cigarettes, beer, coffee, soft drinks and, even, cars.?
?The national chains with the highest consumer commitment are Subway and Wendy?s. McDonald?s is somewhat stronger than Burger King. Pizza chains generally tend to have lower commitment.?
?The study indicates that some QSR consumers are indeed concerned about the nutritional value of what they are eating and are taking action accordingly. This explains the shift from traditional QSR chains to fast casual chains, which are perceived as offering more healthy options.?
?The Indifferent Nature of QSR Consumers?
http://www.tns-i.com/restaurants.pdf
5. Value Added Technology Services
?Hotspot vendor Wayport is the winner in the contest to provide hotspots to McDonalds restaurants in the U.S., the companies said in a statement Tuesday.?
?The decision came after the fast food chain ran a pilot of WayPort hotspots in some of its restaurants in the San Francisco, Portland, Boise, Idaho and Raleigh, North Carolina areas. Other hotspot vendors, most notably Cometa, were piloting hotspots in McDonalds restaurants in locations such as New York, Chicago and Seattle.?
?McDonalds Adds Wayport Hotspots To Menu?
http://www.internetwk.com/breakingNews/showArticle.jhtml?articleID=18901246
6. Attracting Different Segments of the Market
?Many of the fast food chains in the USA and Canada went through a phase a few years ago of trying to be all things to all men (and to all women, and most especially to all children). They tended to offer many product lines very similar in concept to those of their rivals, presumably in a bid to avoid the problem of one member of a party objecting to them as a choice of venue because they didn't have what that person wanted. More recently this trend seems to have eased somewhat, as evidenced by the rapid growth over the last few years of the Mexican fast food specialist chains such as Taco Bell.?
?Another recent trend is the move to "Express" mini-restaurants in gas stations and department stores. Most of the fast food chains have taken this approach, but to my mind this "brand stretching" is more like "brand diluting" and probably counter-productive in the long term. These outlets often operate with minimum staffing and as a result service is frequently unacceptably slow.?
?Fast Food Restaurants in the USA and Canada ? Trends?
http://freespace.virgin.net/john.cletheroe/usa_can/restaur/trends.htm
7. Other trends:
a. Asian Food
?Asian diets that emphasize vegetables, fish, and balanced portions of grains have long been considered among the healthiest diets in the world. Now more than ever, American consumers are looking east for nutritional advice. Asian restaurants, with tasty treats from China, Japan, Korea, Thailand, and Vietnam continue to be hot franchise opportunities.?
b. Spicy Foods
?Mexican food continues to be a fiery favorite. But today's food consumers want even more spice and a variety of exotic tastes. Franchises are responding to changing American tastes, the growing Latino market, and a general curiosity among consumers to try hotter, spicier foods. Extra-hot menus now include cuisine from Thailand, Korea, Malaysia, India, and Jamaica as well.?
c. New Products
?New fast food franchise choices are attracting the attention of customers and franchise buyers alike. Frozen custard is a hot choice for dessert lovers, and frozen custard franchises are quickly catching up with ice cream or frozen yogurt establishments in the race for customer taste buds.?
?Super-sized Franchise Opportunities in Fast Food?
http://www.franchiseprospector.com/franchise-article-034.php
?Breaded, then deep-fried and served with ketchup or barbecue sauce, cheeseburger fries, as they're called, have found their way onto menus in Nebraska, Minnesota and Texas, according to the New York Times.?
?Looking to follow the success of Chicken McNuggets and fried mozzarella sticks at fast food chains, the National Cattlemen's Beef Association hopes the new snacks can revive the sagging popularity of beef in the American diet.?
?Chicken McNuggets, move over!?
http://money.cnn.com/2003/09/23/news/funny/beef_fries/
d. Co-Branding
?Besides aiming to provide customers with more choices in one convenient location, cobranding was also designed so franchisees could optimize their space and personnel while increasing profits with the addition of one or more brands. However, "that didn't work very well," says Seid. "You were taking two different day parts, shoving them together and saying, 'This should extend my business,' but the location didn't fit and a lot of the benefits weren't realized.?"
?But don't discount cobranding altogether. It will continue, but probably not with same emphasis. ?I see it being used intelligently, but I don't see it being used anywhere near the rate it's been in the past,? Seid says. ?It just doesn't make sense. The results aren't there to support it except in certain situations.?"
?The Future of Fast Food?
http://www.entrepreneur.com/article/0,4621,307616,00.html
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C. International Trends:
Unlike the US or UK, some countries do not publish reports in a timely manner so some reports maybe a few years back plus they are not as detailed as the free coverage in the US. Some details are available in reports that you have to purchase. But these articles will still be valuable to your study of the markets and trends in that particular country.
1. International
Fast Food Annual Expenditure:
US - $1429 per annum per person
West Europe - $467
- ?North America, Western Europe and Japan together account for86% of the global foodservice market?
- A fat tax is being considered for implementation in the US, UK and Australia
?Can Fastfood be healthy?? (You can get more figures and facts from this report)
http://www.rabobank.com/repository/far/foodretail/can_fastfood_be_healthy_2003.pdf
?While McDonald's and other fast food chains are under fire from legal action from obese people in the US and continuing pressure in Australia over their role in child obesity, the research claims that young people are rejecting their parents' fast food habits and are favouring healthier food. It predicts chains offering fresh, convenient foods will be in a good position to appeal to the group.?
?Fast food out, family companies in, says study?
http://www.bandt.com.au/news/a8/0c0132a8.asp
?The fast food industry in Asia is estimated to be worth approximately US$200 billion, with potential to continue to grow for both large multinationals such as McDonalds and Kentucky Fried Chicken (KFC), as well as local chains.?
?McDonalds has outlets in almost every country in the world. Although the core menu is similar throughout the chain's 30,000+ restaurants, modifications are made to accommodate cultural and local tastes.?
?Fast Food in Asia?
http://www.iff.com/Internet.nsf/0/B7A5C7E9B662B52685256D02006683DA
2. UK
2003 Report:
?The UK market for fast food and home delivery/takeaway has grown by 5% since 2001 to reach a value of 6.8 billion (US$10.1 billion) in 2002.?
?Per capita consumption of fast food increased over the review period to reach 152.19.7 in 2001. This translates for a period growth of 13.5%.?
?The bakery products sector is likely to dominate the fast food market, accounting for almost 44% of value sales by 2007, an increase of over 22% over the forecast period.?
?Fast Food in UK?
http://www.euromonitor.com/Fast_food_in_UK_(mmp)
?The largest market sector, and one of the most buoyant, is sandwiches. Shorter lunch breaks, consumer tastes turning to light lunches and snacks, and the spread of more branded sandwich outlets across the UK have all contributed to sales growth. The second-largest sector is burgers. However, the burger market has been one of the weaker-performing sectors in 2002, with price discounting and competition from other fast food brands affecting sales. Both the pizza and chicken sectors have benefited from consumers switching from burgers.?
?The 'other' fast food and home delivery outlets sector includes a variety of outlets, such as coffee shops, Indian and Chinese outlets, sushi and noodle bars, soup bars, doughnut, muffin, and other pastry shops. Sushi and noodle bars saw healthy growth in 2002, along with coffee shops.?
?Fast Food and Home Delivery Outlets: Market Report Plus 2003?
http://www.foodinfonet.com/infoservice/product.asp?productid=873456&categoryid=534
?The clear star of the food market has been the convenience foods sector, growing by an impressive 70 per cent over the past 10 years, outstripping staple foods such as dairy, bread, meat and fruit and vegetables.?
"?Not only has the convenience food sector grown the fastest over these years, it is also the largest sector, with almost 17 billion spent on convenience food in 2003,? says the report.?
?Once again, confirming evident trends in the industry, and intimately tied up with ?convenience concept?, Mintel found that fast food was the largest sector of the food market. Today, UK consumers collectively spend a massive 10 billion on hamburgers, fried chicken, chips and other fast food.?
?UK consumer opts out of cooking as convenience grows?
http://www.foodanddrinkeurope.com/news/news-NG.asp?id=51036
?Technology is playing a vital role in McDonald?s plans to lure more customers into its 1,230 UK fast food restaurants -- as well as driving cost savings and operational efficiency across the organisation.?
?McSalads are not the only new things on the menu, as the company is also introducing wireless networking, PlayStation 2 video games consoles, Internet terminals, flat-screen televisions and music videos into its revamped stores.?
?McDonald's Offers Customers a Bigger Taste of Technology? (UK)
http://www.newsfactor.com/perl/story/23180.html
3. Germany
2003 Report
?The German market for fast food has grown by just over 2% since 2001 to reach a value of nearly ?5 billion in 2002.?
?It is primarily the younger generation and those living alone without a partner that are more likely to visit a fast food restaurant. Teenagers regard fast food as a way of escaping their parental care and singles often do not to cook for themselves and choose fast food instead.?
?Burgers are by far the largest sector, accounting for 63.4% of total value sales in 2002.?
?Fast Food in Germany?
http://www.euromonitor.com/Fast_food_in_Germany_(mmp)
?International companies are still responding to Germany's environmental mandates on packaging and waste disposal. Last fall, one city and a Berlin-based federal court teamed up to put fast food disposable packaging in its sights. The city of Kassel enacted an ordinance in 1992 that requires each restaurant to pay taxes up to 30 for each piece of nonreturnable packaging or tableware supplied to customers.?
?Two McDonald's restaurants and two vending companies challenged the ordinance, but a Federal Administrative court upheld the right of Kassel to enact it, noting that ?the policy goal is to reduce the amount of garbage.?"
?Germany now targets fast food ware?
http://www.packworld.com/articles/Departments/135.html
4. Japan
2003 Report
?The Japanese market for fast food restaurants was worth 1,570.1 billion (or US$12.5 billion) in 2002, having grown by 1.5% since 2001.?
?Expenditure on foodservice fluctuated during the review period. In 2002, foodservice accounted for approximately 20% of total consumer expenditure on food.?
?In 2006, the independent fast food sector is forecast to remain as the largest sector, accounting for a reduced 54% of the fast food market. The 1,710 billion sector is expected to continue its nearly 1% decline over the forecast period.?
?Fast Food in Japan?
http://www.euromonitor.com/Fast_food_in_Japan_(mmp)
?McDonald's Japan slips into the red for the first time in 30 years. Blame deflation -- and fashion.?
?Accordingly, the analysts and economists believe there is a far more fundamental reason that McDonald's has run into trouble, and it centers on those JPY59 burgers. The mistake, they say, is to see McDonald's as an astute player of Japan's precipitous deflationary curve. In fact, McDonald's is emerging as its first major victim.?
?As shares in McDonald's Japan continue their relentless decline, several key figures stand out. Foremost among these are statistics released last September showing customer numbers smashing through monthly record highs. The problem is that those customers have only walked under the golden arches because the food is so cheap.?
?Japan's Fast Food Funk?
http://www.japaninc.net/print.php?articleID=1076
?Walk into any convenience store, or burger joint in North America and you're faced with only one choice, high fat content and even higher calories. Those same places in Japan however, offer fresh salads of all varieties, soba, and even sushi.?
?Or how about Japanese Rice Dog which offers a healthy alternative to that fourth of July favorite, a dog wrapped in rice and made of chicken or shrimp, served with pickles and a glass of ice cold green tea.?
?At the fast food restaurant Morinaga Love, you can chow down on salmon burgers and miso soup. Worried about dessert? No problem, a baked yam should satisfy your sweet tooth without clogging your arteries. These are just a few examples of how Japan has tailored it's fast food to the country's busy population without sacrificing nutritional value.?
?Japan's healthy fast food?
http://allsands.com/Travel/Places/foodinjapan_bso_gn.htm
5. China
2003 Report
?The China fast food market was worth RMB67.6 billion (US$8.1 billion) in 2002, an increase of 14.6% since 2001.?
?Consumer expenditure on food climbed steadily over the course of the review period. China has a strong food culture and eating out in China is not expensive.?
?Fast Food in China?
http://www.euromonitor.com/Fast_food_in_China_(mmp)
?Colonel Sanders, whose bearded, down-home visage adorns chicken restaurants from Kentucky to Karachi, is headed for a new frontier -- the mountains of Tibet.?
?There's more: Taco Bell will expand across China in the near future. Pizza Hut will step up its home deliveries. And McDonald's is adding 100 more restaurants to the 560 it already has in the country.?
?Super-size market: U.S. fast-food chains hit the spot across China?
http://www.sltrib.com/2004/Jan/01162004/nation_w/129659.asp
?According to a recent public survey, 80% of the people (15~45 years age) interviewed like fast food. 90% of them like fast food on a regular basis, and 10% of them claimed that they like fast food "very much", or "love" fast food. The survey also provided the following particular reasons for the increasing popularity of fast food:?
?White-collars working in offices stop bring lunch, and change to enjoy KFC chicken, hamburger, pizza or other fast food in the restaurants;?
?Western style fast food has been very successful in the China market in terms its high speed of development and its warm acceptance by the Chinese consumers. In recent two or three years, however, it was challenged by Chinese nutrition experts for its ?lack of a healthy nutrition balance?.?
?Another interesting issue is localization of western style fast foods. As can be expected, KFC has taken the lead here. KFC changed the style and decoration, for the very first time in its history, of its Qian Men restaurant in Beijing to a totally traditional Chinese style, with typical Chinese decorations like kites and paper-cut outs.?
?China's fast food industry is currently growing 20% annually, and its profit margins reach 10~20%. This makes the industry one of China's most promising sectors and most attractive in the labour market.?
?Do You Want A Big Mac or Rice?? (2002 Report)
http://atn-riae.agr.ca/asia/e3292.htm
6. France
2003 Report
?The French market for fast food has grown by 5.8% since 2001 to reach a value of ?3.4 billion (US$3.2 billion) in 2002.?
?Consumer expenditure on food totaled ?179 billion in 2002, of which spending in foodservice represented 26.7%, one percentage drop from 2001.?
?Fast Food in France?
http://www.euromonitor.com/Fast_food_in_France_(mmp)
?McDonald's France reported 2003 revenue approaching $3 billion and is the most profitable subsidiary in Europe. It is opening 40 more restaurants in 2004, 10 percent of the chain's new outlets worldwide.?
?To a young generation, those golden arches in 750 big cities and tiny towns say as much, in their way, as the stately Arc de Triomphe that Napoleon raised two centuries ago on the Champs-Elysees.?
?The issue goes far beyond hamburgers. In a society that asserts dominion over fine food -- and places priority on protecting labor -- the phenomenon of "McDo," as the French call it, exposes flaws in the French self-image.?
?France's embrace of fast-food chain is a McDone deal?
http://www.startribune.com/viewers/story.php?template=print_a&story=4710597
7. Canada
?Amongst stern criticism from a variety of health advocates, McDonalds Canada is throwing in the towel and committing to listing the number of calories in each of their menu items - which for some diners may change the way they order.?
?Nutritional details will be posted at the counter on the back of every tray-liner staring customers in the face. Everything from a double cheeseburger to a package of ketchup will be listed.?
?A Healthier McDonald's -- in Canada!?
http://www.supermarketguru.com/page.cfm/5405
8. Nigeria
?It is difficult to escape noticing the colourful edifices and billboards of these fast food outlets. One is probably just around the corner of your street. The list is endless; Mr. Biggs, Tantalizers, Tastees Fried Chicken (TFC), Sweet Sensation, Big Treat, Favorites, Kas Chicken, Frenchies, Chiquita, Gina?s Fast Food Delite, Kingstine Jo Snacks & Burger, Friends, The Kitchen, Charlies and new entrants like Quarter Jack in Ogunlana Drive, Surulere, The Triangle along Kodesho Street, Ikeja, Trendy?s and Domino Dina both in Sabo, Yaba, Choppies in Ojuelegba among others too numerous to mention.?
?Due to the competitive nature of the market, many of the outlets have started to blend their menus with African cuisines like Pounded Yam, Amala, Moin Moin, Eba, Semovita, Fufu etc. This trend is more noticeable in the new entrants to the sector, a visit to Trendy?s in Sabo will give such a wide variety of Nigerian foods and The Triangle in Ikeja plans to have 3 tiers of service which includes fast food, African cuisines and Continental cuisines.?
?The Fast Track Nigerian Fast Food Industry?
http://www.nigeriabusinessinfo.com/nigeria-fastfood220303.htm
9. Philippines
?First, the growth in both urban areas and urban populations has resulted in busy lifestyles, and office work has taken much time away from household chores. This has shifted consumption from traditional foods to a fast-food diet to cope with or to go with fastpaced lifestyles. Second, the growth in the number of fast-food chains like Jollibee, McDonald?s, Kentucky Fried Chicken, Kenny Rogers, and even mobile canteens has caused a shift in food demands from the traditional rice-fish-vegetable Filipino diet to a more Westernized bread-noodles-meat combination. Third, the proliferation of different establishments, specifically gasoline stations on major roads and highways, is associated with the proliferation of fast-food chains and minimarts. These, in many ways, have affected the food demands and consumption patterns of Filipino consumers.?
?THE PHILIPPINES? (2002 Report)
http://www.pecc.org/food/papers/2004/philippines2003-2004.pdf
?There is an estimated 50,000 restaurants in the country. The eating out spending of families, excluding corporate representation expenses, is currently valued at almost P90 billion (approximately $1.8 billion) with an average growth of 15% to 20% per annum over the last ten years. However, growth slowed down since 1998 following the Asian financial crisis.?
?The past five years saw the entry of many food players. Local store chains keep on expanding in major urban areas, while foreign food outlets are coming in. In 2000, thirty five percent (35%) of foreign franchises are in the food business. Meanwhile, local franchises have gone international like Red Ribbon Bakeshop, Max's Fried Chicken, Josephine's Restaurant, and Jollibee.?
?The dominant players in the fastfood industry are Jollibee, McDonald's, Wendy's, Kentucky Fried Chicken, Kenny Rogers Roasters, Pizza Hut, Greenwhich and Chowking.?
?Advertising and Promotion. To maintain a competitive edge in the industry, players spend millions on advertising. There are different kinds of gimmicks like a toy in every set meal for kids, discounted food items if you purchase two items, free gift items, raffle draws and a lot more. Some food companies even get celebrity endorsers to create brand consciousness and market loyalty.?
?Proper Pricing. With the present economic slowdown, people eat out but with a limited budget. Price cuts and discounts are offered to increase sales.?
?An Update on the Philippine Fastfood Industry? (2001 Report)
http://atn-riae.agr.ca/asean/e3395.htm
http://atn-riae.agr.ca/asean/e3396.htm
??Some 60 million Filipinos are major supporters of the fast-food industry and when they have a little discretionary income they spend it on eating out.??
??Local and multinational food manufacturers are beginning to realise the enormous potential. Companies such as Pure Foods, Alaska Milk, Del Monte, Universal Food and California Manufacturing have established foodservice divisions with separate product lines, field forces and distribution networks,? Mangosi said.?
?But quick service restaurants (QSR) are the exception to the rule, with the Philippines having one of the most developed QSR segments in Asia.?
?Cashed-up Filipinos feast on fast food?
http://www.findarticles.com/cf_dls/m0BJT/2_8/59729251/p1/article.jhtml
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D: Statistics
Our last segment will deal with links to the different statistics that concerns the fast food world like nutrition figures and some Guinness records.
Here are some nutrition facts for generic fast food products.
http://www.globaled.org/curriculum/ffood6.html
Click on the brand link to get figures of nutritional content of each fast food restaurant: http://www.fatcalories.com/
?Americas have a gargantuan fixation with fast food. Burgers, fries, chicken wings, thick shakes? oh yeah, bring it on! US citizens spent $110 billion on fast food in 2000 ? that's more than any other country in the world, and a lot more than the $6 billion spent 30?years ago in 1970. The USA has 300 different types of fast food chain and these account for 40% of all restaurant sales each year.?
?Greatest Fast Food Spending?
http://www.guinnessworldrecords.com/index.asp?id=56570
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Easterangel-ga
Google Answers Researcher
definations of Fast food by different authors.